How To Keep 'Em Coming Back

I was recently asked for some advise on how to keep customers coming back over and over again.

There are a variety of approaches to consider : 

• Offer a service/product that no one else provides in your area.  If not possible, the offer a better service/product than your competition.

• Render a better service at lower cost than your competition (low cost does not have to mean lower quality or service!!).

• Provide more than your competition offers.

• Deliver better customer service than your competition.

• When (not "if")  a mistake/error is made, own it and fix it quickly (you can often win an even more loyal client if you make it right the second time because so few do that well).

Each makes a lot of sense; don't they?  Common sense.

It's how to put these into practice that will provide lots of content for upcoming posts

But these are a good place to start -- and taking that first step will make all the difference.